September 29, 2023


Only Automotive

Alejandro Mesonero-Romanos Appointed Alfa Romeo Head of Design

2 min read

There have been – as beforehand reported – many modifications happening inside design at FCA’s European design facility because the Italy-based firm and French producer PSA merged to type the Stellantis Group at the beginning of the yr. In addition to the appointment of Francois Leboine to move the Fiat-Abarth manufacturers and the welcome announcement of the revival of the Lancia model (which is able to now be led by Stellantis Chief Design Officer Jean-Pierre Ploué), it has now been confirmed that Alejandro Mesonero-Romanos would be the new Head of Design for Alfa Romeo.

Mesonero-Romanos will be a part of the Stellantis Group on July 1, 2021, and take over management of the Alfa Romeo marque, reporting to Ploué. Whereas it might appear unusual to nominate a Spaniard to guide the design route of the long-lasting Italian model, Mesonero-Romanos’ historical past and expertise seems completely in tune with the brand new alternative, regardless of his passport.

Previous to his short-lived appointment as design director for the Dacia model, Mesonero-Romanos lead the renaissance of VW Group’s Spanish subsidiary Seat and spearheaded the Cupra efficiency sub-brand offshoot. His work on the Cupra Tavascan and Formentor fashions aptly demonstrates his understanding of the sporting premium class, whereas his potential to guide the group that designed the fourth-generation Seat Leon and fifth-generation Ibiza and Arona demonstrates how his forward-thinking design can present stimulus to and enhance a model’s attraction.

“Alejandro’s arrival represents an amazing alternative for Alfa Romeo,” Jean-Pierre Ploué mentioned in a statement. “Alejandro Mesonero-Romanos is a automobile fanatic and did a beautiful job at Cupra. The design group and I look ahead to working with him.”

Mesonero-Romano’s mission will likely be to refresh Alfa Romeo, modernizing the model and its processes from an inner, structural perspective, whereas concentrating on the event of future merchandise worthy of the heralded Trefoil face. He can even want to guide the event of electrified automobiles for Alfa Romeo, which has seen legendary racing victories over its 110-year historical past. Attributing new values to a model so steeped in heritage is not going to be a straightforward feat, however given Mesonero-Romanos’ background, we’re sure he’ll be as much as the problem.

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Amidst this wrath of modifications, earlier Alfa Romeo, Lancia, Fiat, Abarth and Maserati Head of Design Klaus Busse has been assigned to guide the Maserati model’s design effort completely, which is able to allow him to give attention to the crown jewel of Stellantis’ European model portfolio. Alongside Ploué, Leboine and now Mesonero-Romanos, the Stellantis design management group has been totally reborn.

Mesonero-Romanos, an alumnus of the Royal School of Artwork, started his design profession at SEAT in 1994. In 2001 he went to work for Renault Group earlier than returning to SEAT as design director a decade later. His relationship with Luca de Meo, now CEO at Renault, flourished whereas at SEAT and he joined Renault Group in summer time 2020. He resigned from Renault Group in April 2021.

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