September 29, 2023


Only Automotive

Callum reveals SMS inside design research idea

3 min read

Utilizing a retromod Porsche 911 inside as the premise for the analysis, the crew led by Charlotte Jones and Ian Callum recognized espresso pulp, eggshells, crimson lentils, walnuts and rice as viable supplies for a automobile inside in 2030.

Callum SMS Interior Design Concept

The objective of the crew was to establish contemporary sustainable choices that Callum’s clients may gain advantage from sooner or later.

From the official Press Launch:

Meals waste

With 1000’s of tonnes of meals wasted daily within the UK alone, CALLUM consulted with green-tech firm Ottan to find out probably the most acceptable supplies able to changing plastics but nonetheless assembly the rigorous design, environmental and engineering necessities of a automobile.

Options recognized that would meet the temperature and put on specs included adopting eggshells combined with resin to create a easy, opaque materials with both a shiny or matt floor. Utility examples embrace the trim encompass for the window switches.

Callum SMS Interior Design Concept Eggshell

By including walnut shells to the eggshells, the recycled content material of Ottan’s materials will increase to 84 per cent from 78 per cent.

Old-fashioned rice or lentils will be become a easy translucent materials, very best for illuminated areas of the automobile comparable to lamp covers or illuminated switches. As a flame-resistant different, espresso pulp may substitute conventional plastics for shiny, ornamental trim comparable to dashboard inserts.

Eager to reveal that sustainable supplies can nonetheless supply vivid colors, CALLUM recognized purple carrot pulp that produces a mulberry-like color for trim elements. Tree leaves will be recycled right into a darkish, easy floor providing an alternate pure end to wooden veneers for the centre console or dashboard.

Clothes waste

With seats requiring a mix of damage resistance, consolation and color fastness, CALLUM opted for preloved supplies that may normally go to landfill.

“World wide, we eat roughly 62 million tonnes of textiles a yr and round 87 per cent of the overall fibre enter used for clothes is both landfilled or incinerated,” says CALLUM’s head of supplies and sustainability, Charlotte Jones.

Callum SMS Interior Design Concept Planq

“Firms comparable to Planq take denims, then shred and press them with potato or corn starch to create a tough veneer that may very well be used for seat shells or sprint centres.

The SMS design research was created by CALLUM as an example that there’s one other manner, and we are able to assist producers and suppliers establish engineered options that finish shoppers are more and more in search of.”

Plastic waste

The seat centre facings within the CALLUM design research use Camira, a cloth made out of marine plastic waste comparable to polyester, while the bolster surfaces are lined in Féline, a gentle materials produced from PET bottles.

Callum SMS Interior Design Concept Feline FeltEvery provides no weight penalty, one other issue thought of for the restomod upon which the research relies, and crucially every will be recycled once more if wanted.

For the carpet, Jones proposes Econyl, a cloth that makes use of nylon carpets or fishing nets to create a brand new hard-wearing material.

Callum SMS Interior Design Concept Econyl

While SMS is an idea, CALLUM chosen supplies which have the meet or have the potential to fulfill automotive necessities and be manufacturing possible by 2030 – the following step is to trial the supplies in upcoming tasks. Demonstrating the relevance of its sustainability research, CALLUM has already engineered a hemp/flax composite choice that patrons can now choose on its newest mission, the Barq EV scooter.

Callum SMS Interior Design Concept Flax Composite

“Extra of our clients are beginning to consider sustainable tasks and put an emphasis on the round financial system. With others, we’d nudge them down that path, highlighting the enterprise advantages of creating a extra sustainable alternative,” added CALLUM co-founder and design director, Ian Callum.


CALLUM is a design and engineering enterprise creating bespoke and limited-edition merchandise.

CALLUM is concentrated on design, way of life and journey, taking over tasks that intrigue, excite and inform a narrative. It’s a collaboration of gifted people with expertise throughout artwork, audio, automotive, trend and motorsport manufacturers.

Nimble and agile, CALLUM produces beautiful design supported by high quality execution, with its 20,000ft2 Warwick facility housing the newest expertise to ship design, prototyping, machining and trim companies.

Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which incorporates the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Sort, F-PACE, XJ and the World Automotive of the Yr Award-winning I-PACE, amongst others.

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