September 30, 2023


Only Automotive

Drive and willpower

2 min read

I’ve been considering again to one of many first selections that needed to be made when beginning our firm.
The title.
It’s clearly essential so price taking time to think about it, as it will likely be an identification that you’ll signify, and vice versa, for a while.  As your calling card it could actually say so much in regards to the firm and can give a sure impression to potential purchasers.  Though not the be all and finish all, it could actually make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the trade you’re in or taking the alternative method and going towards conference for the sector, must be thought via.
Like everybody within the place of naming their enterprise I went via a quantity thought processes and concepts.
I rejected the usage of my title as a result of I used to be clear that the corporate ought to have an identification of its personal and when individuals joined they might affect the character via their involvement.  It could additionally be capable of stick with it buying and selling with out me concerned if want be.  I additionally knew I wished a reputation that wouldn’t change into an acronym like BMW, nor simply letters with no that means.
One method I took was to consider what traits I imagine it takes to succeed; willpower, ambition and drive. 

drive and determination

From first Emblem and enterprise card to present

The extra I considered it drive was clearly the apparent selection, for positive the character side, clearly automotive and automobile associated, and it’s what I like to do. Together with 99% of individuals concerned within the automotive design trade.
As with lots of people over the previous couple of months I’ve been reassessing life and enterprise. An essential a part of that course of being listening to podcasts – particularly in the course of the evening.  One specifically, The Futur with Chris Do, has been a significant supply of inspiration and a re-energiser.   
So it appeared applicable to make use of this picture from one in all his twitter posts – a possible chapter for his (properly price studying) guide ‘A Pocket Stuffed with Do’.

Now could be a time for focus and drive, as our firm passes via it’s twenty fifth 12 months, to be able to steer a transparent future course.

high picture credit score – Chris Do – the futur

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