It’s not who you already know It’s who you don’t know
Posted by Chris Longmore on 25 Could 2022
It’s typically mentioned “It’s not what you already know however who you already know.” In my expertise, typically ‘It’s not who you already know It’s who you don’t know’ that results in the best alternatives.
After I left my earlier firm and began Drive, I had no marketing strategy, no workplace and no gear. The one factor I did have was a non-solicitation clause.
That was in all probability the most effective issues that would have occurred. I used to be ranging from scratch, so I couldn’t supply the identical degree or vary of providers that my earlier firm did. Due to this fact these purchasers I knew might not have been ready to make use of my expertise anyway. It meant that I needed to method new purchasers, and supply them what I might at that stage of Drive’s existence. Increasing my automotive community and making new contacts led to purchasers that aligned with my providing, enabling me to develop Drive in addition to my relationship with them.
By the point my non-compete interval was over, we had constructed up a brand new providing and had been ready to succeed in out to individuals I had labored with beforehand to construct our potential consumer base.
It may also be tough to alter individuals’s notion of who you’re, if in case you have been an intern it may be tough to shake off that tag once you return as an worker. When going to college or being employed at a brand new firm is a superb alternative to re-invent your self. As a consultancy our course of entails all the pieces from technique and idea design via to manufacturing surfacing. We regularly present one side, for instance animations, to assist a venture and from then on it is vitally simple to get pigeon holed by the individuals you’re coping with.
In order your organization develops and what you supply modifications, approaching new purchasers who don’t have any earlier relationship with you might be simpler to promote the brand new providing to. This may clearly permit your organization to develop past the present perceptions.
After all the community of household, associates, colleagues and contacts that I’ve made (too many to call right here) and learnt from over time, have been extremely vital in my growth and the expansion of Drive and I’m indebted for his or her knowledge and assist ……. however even they had been strangers at one time.
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