September 30, 2023


Only Automotive

Mercedes Anticipated to Finish EQ Branding on Electrical Fashions by 2024

2 min read
  • Mercedes-Benz is anticipated to cease utilizing EQ branding on new EVs by 2024, in response to a report in the present day from the German publication Handelsblatt.
  • The paper cites unnamed sources at Mercedes who declare the branding will develop into redundant with the change to electric-only fashions.
  • We reached out to an organization spokesperson to substantiate the report, however they’ve but to answer our request for remark.

It is presently fairly simple to determine an all-electric Mercedes-Benz mannequin from a gasoline-burning one. Not solely does the previous function aerodynamically optimized, albeit blob-like, bodywork, however it additionally bears a badge with the prefix EQ. By the top of subsequent yr, that can now not be the case for Mercedes’ new EVs, in response to a report in the present day by the German each day newspaper Handelsblatt.

The news, which has now been picked up by quite a few media retailers, is predicated on sources throughout the firm who declare the EQ branding will develop into redundant as soon as Mercedes switches to an electric-only lineup. It is sensible. For instance, there shall be no want for an electrical model of the S-class to be known as the EQS when there isn’t a gas-fed S-class.

After all, Mercedes’s full adoption of electrical fashions will nonetheless take a while, so we do not anticipate to see a full eradication of the EQ subbrand for some time. As a substitute, we imagine new electrical fashions will start adopting conventional nameplates throughout the subsequent couple of years or in order their current combustion-powered counterparts end out their present generations.

We reached out to a Mercedes-Benz spokesperson to substantiate the report in regards to the firm’s plans. We have now but to listen to again, however we’ll replace this story if we do.

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