RPM Technik talk about how years of sustaining Porsches lends itself so effectively to promoting them, and why they provide a number of the most meticulously ready Porsches available on the market. Written by: RPM Technik
Speaking with the staff at RPM Technik, it’s intriguing to grasp how their enterprise
has developed from a single founding member of employees to the 23-strong staff they run at the moment. Contemplating they’ve all the time been one-marque specialists, this achievement is all of the extra spectacular. While the enterprise is roughly two-thirds technical and engineering targeted and one-third gross sales, a big proportion of latest purchasers to the enterprise find yourself coming by means of the gross sales division. With as much as 25 Porsches on the market at anybody level, the largest introducer of latest site visitors to RPM Technik’s web site is through the gross sales channel. Naturally, these digital enquiries finally result in bodily conferences the place purchasers come down to satisfy the staff.
As a rule, these new purchasers are handled to a behind-the-scenes have a look at what the enterprise does, which frequently results in real shock. “I actually consider the range of labor that our staff can undertake is class-leading. There are not any different specialists that may provide complete options for each side of Porsche possession from each traditional to fashionable”, explains Greig Daly, RPM Technik Gross sales Director. Greig joined the director staff at RPM Technik alongside founding Director Ollie Preston and fellow Director Darren Anderson.
Greig’s introduction to the staff a decade in the past was key to the evolution of the gross sales facet of the enterprise. “We began again in 2012, with a really targeted workshop staff and an rising gross sales division. With the workshop staff setting such exceptionally excessive requirements for making ready gross sales vehicles, it was really actually arduous in the beginning. I discovered consumers didn’t know sufficient about who we have been or how we got here to be promoting Porsches. Finally although, with militant consistency for each consumer service and car high quality, our popularity grew”.
RPM Technik now sells round 130 used Porsche fashions per yr, with a powerful bias in the direction of the GT mannequin ranges. With the Hertfordshire-based outfit being a market chief in constructing and establishing Manthey Racing Porsche fashions, being Europe’s main provider of Floor Transforms ceramic brake upgrades and having a prolific popularity for upgrading GT3, GT4 and RS fashions, it’s a synergy that makes a complete lot of sense.
With homeowners all the time curious about sampling totally different flavours of Porsche, with the ability to present their purchasers with an unbiased opinion on which automotive could also be the best choice to go along with subsequent completely goes in opposition to the grain of the old- common gross sales methods of promoting what’s within the showroom. It’s a core precept that, while providing nearly zero short-term profit to the enterprise, provides new purchasers the assumption that the gross sales staff’s actions communicate louder than phrases. We will provide you with the perfect recommendation and finally we are going to do enterprise collectively, whether or not that’s on this sale or on one in eight years’ time!
The RPM Technik gross sales staff was bolstered by the hiring of Alex Cooper three years in the past, which is an attention-grabbing story in itself. Alex, a lifelong fan of something Porsche, had all the time dreamt of working with the model and approached Greig 4 years previous to becoming a member of the squad. Again then, Alex was one of many UK’s main gross sales guys within the Fiat world, studying his craft and proving very profitable, nonetheless his expertise in greater worth gross sales was nearly non-existent. Alex reminisced, “Once I first met Greig, Darren and later Ollie, I knew immediately I needed to work with them, and while I used to be desperately upset once I didn’t get the job the primary time round, their recommendation was actually helpful”.
The RPM Technik director staff may see the expertise Alex had however needed him to achieve some extra expertise and have been impressed when, 4 years later, after a profitable stint working for Mercedes in Bathtub, Alex returned for a job interview. “Clearly he landed the job on advantage, however his dedication to following our recommendation was refreshing to see at the present time”, beams Darren Anderson, Industrial Director. “To have such power in depth throughout the gross sales staff, simply as we’ve within the workshop staff, is crucial, particularly as we appear to be getting busier month on month”.
RPM Technik’s well-established gross sales mannequin that gives a protected and safe ‘Sale or Return’ mechanism for purchasers to promote their Porsche is just gaining popularity. When consigning your automotive with them, it not solely will get marketed and bought on the right value, however each the proprietor and purchaser should buy or promote with a completely clear conscience that the automotive has been ready to RPM Technik’s exacting requirements, and might be pushed as Porsche supposed.
Greig recounts, “A number of years again, plenty of the ultra-high-value vehicles have been purchased and tucked away
as pure investments which is honest sufficient, however we’ve seen a radical change in our purchasers shopping for vehicles to make use of them. It’s incredible to see, and means the core mantra of prepping the vehicles correctly that we instilled years in the past now actually involves the forefront. I might be snug that the Porsches we promote are so effectively ready that some purchasers have collected and brought them straight to the Nürburgring from the showroom for 3 days on monitor with full confidence. That place takes no prisoners, so we should be sure that our vehicles not solely look fairly on handover, however extra importantly, they’re mechanically prepared to bop all day on monitor”.