September 24, 2023


Only Automotive

Trademark filings trace at attainable rebranding for Alpina

1 min read

Trademark filings made by BMW with a patent and trademark workplace in Germany recommend a rebranding of Alpina is at the moment within the works.

The filings, first noticed by members of the i5 Talk forum, present a brand new stylized search for the Alpina identify that’s way more trendy than the present design. The flat, minimalist look can be higher suited to digital mediums in comparison with the present design.

Alpina is a tuner of BMW automobiles that’s older than even BMW’s M division. BMW acquired the rights to the Alpina identify final yr in a deal that places BMW answerable for Alpina automobile manufacturing starting in 2025.

Within the deal, the unique Alpina, based mostly in Buchloe in BMW’s residence state of Bavaria, will concentrate on automobile growth in addition to the service, elements, and equipment facet of the enterprise.

Alpina trademark filed by BMW - June 2023

Alpina trademark filed by BMW – June 2023

BMW might introduce the rebranding within the lead as much as or shortly after the 2025 transition.

Alpina automobiles are extremely wanted, however the firm’s restricted capability means it solely builds a number of thousand automobiles yearly. In consequence, its merchandise are inclined to promote out rapidly. With BMW set to take over manufacturing, it is possible volumes will enhance and presumably extra fashions will likely be launched.

Alpina’s most up-to-date fashions within the U.S. have included the 2023 XB7 based mostly on the BMW X7 and the 2022 B8 Gran Coupe based mostly on the 8-Collection Gran Coupe.

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